For partner marketing managers, delivering clear and accurate go-to-market (GTM) plans and materials is crucial. But it’s often difficult to stay up to date with the latest product changes when development teams are focused on building new features or moving into the next sprint. Marketing teams can miss critical updates, leading to errors in the materials they share with partners. FastDoc solves this by pulling the latest data from Jira, automating the creation of key documents like marketing copies, sales pitches, and partner enablement documents, ensuring all information is accurate and up to date.

Common Challenges in Go-to-Market Documentation

Creating GTM documents is a key part of launching a new product, but it comes with challenges. Some of these challenges include:

• Chasing Subject Matter Experts (SMEs): Marketing managers often have to follow up with SMEs or developers to get the latest product updates. This can be time-consuming and lead to delays.

• Errors in Documentation: Without timely updates, the marketing team risks creating materials that don’t reflect the latest product information, which can confuse partners and customers.

• Time-Consuming Manual Work: Drafting go-to-market plans, sales strategies, and marketing collateral from scratch takes a lot of time, especially if the information is scattered across multiple platforms.

How FastDoc Helps Partner Marketing Managers

FastDoc removes the hassle of chasing updates by automatically pulling the latest information from Jira tickets. Since development teams already update Jira with every new feature or change, FastDoc captures all those updates in real time. This means partner marketing managers no longer need to worry about missing critical updates.

Here’s how FastDoc can help:

• Real-Time Marketing Materials: FastDoc creates marketing copies and sales pitches based on Jira data. This ensures that product details are always accurate, up-to-date, and ready to be shared with partners and customers.

• Sales Pitches for Different Audiences: FastDoc allows marketing teams to generate sales pitches from Jira data that are customized for different audiences, whether it’s internal sales teams or external partners. This makes communication consistent and targeted.

• Go-to-Market Plans: FastDoc helps partner marketing managers collaborate easily with product teams by generating up-to-date go-to-market plans. This ensures that everyone stays aligned with the product’s development and launch timeline.

How FastDoc Supports Consistency in Messaging

Consistency in messaging is key to any successful go-to-market strategy. Without automated tools, marketing teams often struggle to keep messaging consistent across multiple documents, especially when updates come in last minute from busy development teams. FastDoc solves this problem by automatically pulling updates from Jira and applying them to marketing documents.

Here’s how FastDoc helps:

• Accurate, Consistent Messaging: FastDoc ensures that all marketing materials, from sales pitches to partner enablement documents, reflect the latest product features. This reduces errors caused by outdated information and ensures that partners receive the right details every time.

• Up-to-Date Documents: Since FastDoc pulls data directly from Jira, marketing teams can trust that all documents are accurate and up-to-date. This eliminates the need for manual updates and reduces the risk of errors when communicating with partners or customers.

• Save Time and Effort: FastDoc automates the entire documentation process, allowing partner marketing managers to focus on the big picture—creating effective campaigns and driving product success—without worrying about chasing developers for updates.

Supporting Long-Term Marketing Success

FastDoc doesn’t just help with one-time product launches. It continuously updates marketing collateral, sales pitches, and other key documents as new product features are rolled out. This helps partner marketing teams maintain consistency and stay on top of new product information in the long run.

Here’s how FastDoc supports long-term marketing success:

• Generate Sales Pitches Easily: As product features evolve, FastDoc generates updated sales pitches that can be tailored to different audiences. This ensures partners and sales teams always have the latest information without any extra effort from the marketing team.

• Collaborate Seamlessly with Product Teams: FastDoc allows partner marketing managers to collaborate more easily with product managers. All updates are captured in Jira, so marketing managers can create materials without waiting for additional feedback or details from development teams.

Leveraging AI to Improve Go-to-Market Documentation

Unlike traditional tools, FastDoc uses Generative AI to automate the creation of marketing copies, sales pitches, and partner enablement documents. By taking inputs directly from Jira tickets, FastDoc ensures that documents are not only accurate but also generated quickly, freeing up time for marketing teams to focus on their go-to-market strategy.

Here’s how AI-driven automation helps:

• AI-Powered Marketing Copies: FastDoc uses AI to generate marketing copies and sales pitches that reflect the latest product updates. This ensures that all communications are aligned with the most current product features and messaging.

• Save Time with Automation: By automating the creation of key marketing documents, FastDoc saves partner marketing managers time and effort, allowing them to focus on launching successful campaigns rather than managing manual updates.

Conclusion: FastDoc for Partner Marketing Managers

FastDoc is a game-changer for partner marketing managers looking to streamline their go-to-market documentation. By automating the creation of key materials like sales pitches, marketing copies, and go-to-market plans, FastDoc ensures that marketing teams can focus on driving results without worrying about missing important updates. With real-time data pulled from Jira and AI-powered automation, FastDoc ensures that all documentation is accurate, up-to-date, and ready to be shared with partners.

Ready to improve your go-to-market documentation? Install FastDoc from the Atlassian Marketplace today and start automating your marketing materials!