For marketing teams, creating effective campaign documentation is critical, especially when launching new product features or updates. FastDoc helps automate much of the heavy lifting, ensuring that marketing teams receive real-time updates on product releases and can generate marketing copy that highlights the value of each feature. By integrating with Jira, FastDoc pulls relevant data and uses customizable templates to cater to specific marketing guidelines, allowing teams to focus on crafting compelling campaigns.

The Challenge: Managing Campaign Documentation and Messaging

Marketing teams often struggle to keep up with the fast pace of product development. They rely on accurate and timely information to create campaign materials, but frequently find themselves waiting for updates or spending time drafting documentation manually. Common challenges include:

• Keeping Messaging Consistent: Aligning marketing materials with the tone and guidelines of the organization while ensuring that every product update is properly communicated.

• Manually Creating Campaign Content: Crafting product-focused messaging, from initial release notes to full campaign strategies, is time-consuming when done manually.

• Tailoring Content for Different Audiences: Marketing teams often need to create different versions of marketing materials depending on the audience, from internal stakeholders to external customers.

How FastDoc Helps Marketing Teams

FastDoc addresses these challenges by automating the creation of marketing content and campaign documentation. It enables marketing teams to receive real-time updates from product managers, automatically generating marketing copy based on feature releases and product changes. Additionally, FastDoc allows teams to use templates that are tailored to the organization’s tone, ensuring consistency across campaigns.

Here’s how FastDoc makes a difference:

• Feature-Based Marketing Copy: FastDoc generates marketing copy that highlights the value of new product features or updates, helping marketing teams communicate these changes effectively. By automating this process, teams can quickly integrate product insights into their campaigns without spending hours drafting content from scratch.

• Customizable Templates: FastDoc provides custom templates that align with an organization’s marketing guidelines. Whether the campaign tone is formal, technical, or casual, FastDoc’s templates ensure that every document follows the correct format and voice, saving time while maintaining brand consistency.

• Real-Time Collaboration with Product Managers: By pulling data from Jira, FastDoc allows product managers to input details about new releases, creating a first draft that marketing teams can easily refine into full campaigns. This collaboration helps bridge the gap between product and marketing teams, ensuring that all messaging is aligned and accurate.

Tailoring Campaigns to Different Audiences

Marketing teams often need to create tailored content for various audiences—whether it’s technical teams, customers, or executives. FastDoc enables this by generating multiple versions of marketing content based on the same Jira input. This helps teams ensure that their messaging is targeted and effective across different channels.

Here’s how FastDoc supports audience-specific campaigns:

• Multi-Audience Campaign Copy: With FastDoc, marketing teams can generate versions of the same marketing copy catered to different audiences. For example, a feature release might require a technical explanation for internal teams but a more benefits-focused pitch for external customers. FastDoc allows teams to customize this messaging easily.

• Consistent Documentation Across Teams: FastDoc ensures that the same consistent information is shared across marketing, product, and sales teams. This keeps everyone aligned, especially when it comes to product updates and feature rollouts.

Streamlining the Creation of Marketing Documentation

By automating much of the documentation process, FastDoc allows marketing teams to move faster, stay organized, and ensure that their materials are always aligned with the latest product information. FastDoc helps by automating:

• Release Notes and Marketing Copy: As soon as a new feature is released or updated, FastDoc generates release notes that can be transformed into marketing copy. This helps marketing teams quickly communicate the value of the update to the right audience, while maintaining consistent messaging.

• Custom Templates for Marketing Guidelines: Whether your organization prefers formal, technical, or creative marketing styles, FastDoc provides template options that are fully customizable to suit your brand's tone. This ensures that every piece of content produced fits your marketing strategy.

• Real-Time Updates: As product features are developed or refined, FastDoc updates the campaign documents in real time, ensuring that marketing managers have the most up-to-date information to work with.

Strengthening Collaboration Between Marketing and Product Teams

FastDoc creates a seamless connection between marketing and product teams. Product managers input the initial data through Jira, and FastDoc automates the first draft of the campaign material. This draft includes key details about the feature or release, allowing marketing teams to focus on refining the copy, strategizing the rollout, and launching the campaign.

• Faster Campaign Rollouts: With real-time updates from Jira, marketing teams no longer need to wait for product updates or manually compile information. FastDoc ensures that marketing teams receive feature updates the moment they are finalized, allowing for quicker campaign launches.

• Aligned Messaging: FastDoc ensures that all campaign materials are aligned with product messaging, making it easier for marketing teams to translate technical information into compelling, customer-facing content.

Conclusion: FastDoc for Marketing Teams

FastDoc revolutionizes how marketing teams approach campaign documentation by automating the creation of marketing copy, campaign reports, and performance documentation. With customizable templates that align with organizational guidelines, FastDoc ensures consistent and targeted messaging across multiple channels. The real-time collaboration between product managers and marketing teams enhances the speed and accuracy of campaign rollouts, allowing teams to focus on building effective strategies.

Ready to automate your marketing campaign documentation? Install FastDoc from the Atlassian Marketplace today and start creating real-time, tailored marketing copy with ease.